5 Sure-Fire Ways to Ensure the Success of Your Startup Company

by Jan 5, 2016Leadership and Management

Alejandra Fonseca

Deciding to start your own company with the help of investors should not be taken lightly. Since you will be asking for outside help in the form of stock investment, you must be able to present a clear picture of what your potential investors can get from investing their hard earned money on your company. If this is your first time to start a company, you will need a thorough learning to ensure that your company will be successful and will not go down the drain after only a few years. You want it to last, and to profit like crazy, so that your investors are happy and will be more than willing to invest some more should you decide to expand.

Learning the stories of successful businessmen who made their way from the bottom to the top is the first step that you should take once you have decided to take on their path. You must be aware that the road to success is never a straight one. Expect to pass through some bumps, but know that these bumps will strengthen your character and resolve to become successful. So you may ask, what should I really do to make sure that my startup company becomes successful and belong to the top companies’ list?

  1. Study your market. Do not go head-first into founding a business without a solid foundation. The first thing that you have to do once you have thought of a business is to make a feasibility study. In this study, you will learn if your plan is going to be received favorably by your target market or otherwise. Once you have established your target market, you can go around and do interviews so you can learn firsthand if your business venture will be welcomed by your market. If your study sides with your plan, then you can go ahead. Otherwise, it might be time to think of another venture that will make a profit.
  1. Look for potential investors. This is one of the hardest parts of starting your own company. Looking for investors who are willing to put their money on the line in a startup company will take a lot of convincing and persuasion on your part. The best weapon that you will have is your feasibility study, showing them that your startup will become profitable and will stand the test of time. Hire a team to help you build your portfolio that will amaze your target investors and convince them to put their trust in you. But be sure to know each and every detail of your offer so that you will be able to answer any query and answer them truthfully and convincingly. Once they have agreed to invest in your company and everything is in place and up and running, offer them Series A stocks that will be hard to resist.
  1. Hire people with experience on startup companies. There are some startup companies that hire the best in the field where the business belongs to – those that came from highly successful and profitable companies. Most of them started when the company was already in full swing, but since yours is just starting, they might have a problem adjusting as they have been used to handling the company when it was already established. Although their skills and qualifications cannot be questioned, what you need is a team that knows how to handle the pressure of running a startup company. They are the ones who are willing to work long hours just to make sure that your business is up and running smoothly. Hire people with the same qualifications, but those who have worked in startup companies should have more advantage than those who came from huge successful companies because they are the ones who know how to work the market and help you build your business up.
  1. Take a mentor up on your team. If you are not sure of what to do on a day-to-day basis, you should consider hiring an adviser to keep you on your feet about the goings-on in the company and also advise you on what to do should you encounter problems and how to solve them and come out unscathed.
  1. Acknowledge mistakes and learn from them. There will come a time when your company will hit some rough roads, but the most successful businessmen will regard these rough roads as tools for learning. Know what has gone wrong and learn to never repeat them and avoid them at all costs.

These are just some of the things that you have to keep in mind when starting out. There are lots more that you should learn about your chosen business. If at first you fail, do not give up your dreams. Failures are a part of success; you will never know how much you can do if you do not try.

Image Credit: trueffelpix / 123RF Stock Photo

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